Dancom in Russia Essay Example | Topics and Well Written Essays - 1000 words

Dancom in Russia - Essay Example If they had been equals, administration would not have been easy. MNCs carefully avoid behaving like overlords and expect cooperation from native workers. Western countries, who were impressively successful in imperialism, had been unable to attain same level of achievement here while dealing with cultural syndromes. The provided case study of Dancom operating from Russia is an eye-opener, a situation in crying need of cross-cultural management. Study gives importance to the Russian voices of dissent heard in a Danish company. Russian workers, especially middle managers, who are 'united against headquarters in Denmark,' do not feel loyal for their company belonging to Danes. Problem of languages, lack of frequent/meaningful communication, poor and misguided interpretation, and isolated decision making with very little trust on the integrity and cleverness of Russians are the issues nagging this company. Another complex question is of insiders and outsiders, hosting insiders and hosting outsiders. Looking from Danish angle as the company belonged to them, Russians are workers from another dense culture, that too, ex-communists. From Russian point of view, overbearing Danish company is operating from Russian soil, and this should make Russians main players. There is a major difference in planning between Danish (long term activity, hence, important) and Russians (a short immediate task, not much to be bothered about), while Russians feel that Danes should have more trust in the knowledge and experience of Russian middle managers. What brings the differences other than culture, language and working pattern and natural bias How to reduce cross-cultural conflicts It had been a major challenge to Dancom. Russians are more tuned to the 'one authority' ordering, being under Communist rule for decades and Danes, being capitalistic in their approach, are more decentralised in their handling, even though they depend mainly on themselves. Years of mutual mistrust and prejudice about the other's capability (mainly due to political propaganda fed during days of Cold War) cannot be wiped out at one go. It takes time to develop trust, respect and mutual understanding and such an effort could be made through cross-cultural management. As a solution, cross-cultural relationships should be trusted and developed. Communication and co-ordination have to be developed. It is imperative to find out how Russians perceive themselves and this might be the key to many stagnating questions. Lamenting on not having research results, Jonson and Cullen argue: "Research on trust and its role in exchange has proliferated since the 1990s. However despite the insights offered by scholars, we do not yet have a generalizable and comprehensive model of trust in exchange," Jonson and Cullen in Gannon (2002, p.335). They hope to have much more research on the dynamics of trust, culture's role in the bases and evolution of trust and on business ethics across cultures. There are issues which showcase Danish approach being different from

A Raisin in the Sun Essay Example for Free

A Raisin in the Sun Essay 1.When Asagai arrives at the apartment, how does his mood contract with Walter’s and Beneatha’s? He is very positive and is looking toward the future. Walter and Beneatha appear defeated. 2.How has the loss of the money changed Beneatha’s optimism? What does she tell Asagai? What is Asagai’s response? She has given up and admits defeat. She tells Asagai there is no hope and everything is over. Asagai is very critical of Beneatha’s feelings and tells her if she has dreams and wants a positive future, she needs to make it herself. He also asks her to go to Africa with him. 3.How does Asagai define idealists and realists? Which group does he prefer to be associated with? Idealists have dreams and go after them. Realists only see the circle of life and the things that are right in front of them. He would rather be an idealist. 4.What alternative view of the future does Asagai offer to put Beneatha’s depression in perspective? Go to Africa with him. 5.Asagai leaves and Walter comes into the living room. How does Beneatha attack Walter? What does Walter do? She attacks him by speaking down about who he is as a man. Walter ignores her and looks for something in the apartment. 6.How has Mama’s physical appearance changed? Why does Mama put her plant back on the windowsill? She is depressed and seems defeated. Mama puts her plant in the window because she feels as if she is going nowhere. 7.Who does Mama blame for the current situation, and how does she plan to deal with it? She blames herself for this because people have always accused her of dreaming too big. 8.Up until now, Ruth has been the practical one. How does she react to Mama’s new attitude? She tries to lift Lena’s spirits. She doesn’t know what to think or how to really handle Mama’s new attitude. 9.When Walter arrives back home, what does he say he has done? What does he plan to do? He has called Mr. Lindner, and the family is going to take the money that was offered to them. 10.Describe Walter’s new view of life as being divided between the â€Å"takers† and the â€Å"tooken.† He feels that life is full of takers and tooken. His family has been, he feels, has always been â€Å"tooken† From this point forward, they are going to be â€Å"takers.† 11.What does Mama mean when she tells Walter that if he takes Lindner’s money he will have nothing left inside? He will loose his dignity and pride of he takes the money. 12.Beneatha says Walter is no brother of hers. What lesson does Mama have to remind Beneatha about? Mama tells her she has no right to feel that way or say that about her brother. Regardless of what has happened, she has always taught Beneatha to love. 13.When Lindner arrives, why does Mama insist that Travis stay in the room? She wants him to learn from his father 14.What does Walter tell Lindner? Why? He talks to him about his father and how he worked all his life for others. He continues to tell Lindner that his family is not going to take his money because his father earned the house for the family. 15.Why does Lindner decide to appeal to Mama? What is her response? He appeals to her because he says she is older and wiser. He feels that she will bend to the demands of the neighborhood. 16.What is the importance of having Mama return to the empty apartment to grab her plant? That plant represents her dreams and the spirit of her family. Wherever she goes and the family goes, so does the plant. She isn’t one to walk out on her family or her dreams.

IntelliP: Effective Mechanism for Resource Monitoring

IntelliP: Effective Mechanism for Resource Monitoring IntelliP: Effective Mechanism for Resource Monitoring in Private Cloud Vivekanand Adam Abstract—Cloud computing paradigm makes huge virtualized compute resources available to users as pay-as-you-go style. Resource monitoring is the premise of many major operations such as network analysis, management, job scheduling, load balancing, billing, event predicting, fault detecting, and fault recovery in Cloud computing. Cloud computing is more complicated than ordinary network owing to its heterogeneous and dynamic characteristics. Hence, it is a vital part of the Cloud computing system to monitor the existence and characteristics of resources, services, computations, and other entities. Monitoring data between hosts and servers should be consistent, and data transfer from hosts to servers should be efficient. In this paper, I will use an effective mechanism for resource monitoring called IntelliP which is based on a modified push model. It reduces useless monitoring data coherency between hosts and servers in CloudStack. Keywords—Cloud computing, Monitoring, self-adaptive, coherency, CloudStack, IntelliP. I. Introduction Cloud computing has rapidly emerged as a method for service delivery over TCP/IP networks such as the Internet. It disrupts the traditional IT computing environment by providing organizations with an option to outsource the hosting and operations of their mission-critical business applications. Cloud computing paradigm makes huge virtualized compute resources available to users as pay-as-you-go style. Resource monitoring is the premise of many major operations such as network analysis, management, job scheduling, load balancing, billing, event predicting, fault detecting, and fault recovery in Cloud computing. Cloud computing is more complicated than ordinary network owing to its heterogeneous and dynamic characteristics. Hence, it is a vital part of the Cloud computing system to monitor the existence and characteristics of resources, services, computations, and other entities. Apache CloudStack [1] is one of the most popular open source IaaS solutions. CloudStack is the best choice of all open source clouds to migrate the services and integrated the maximum security level in its architecture [2]. In IaaS Cloud environments, two aspects should be considered: 1. IaaS hardware and software: In Cloud environment, there are various kinds of hardware and software, including physical hosts, network devices, storage devices and databases. Monitoring system should obtain the performance data of these hardware and software, and report the real-time running status. 2. The Cloud user’s resources: Everything the user has in the Cloud. These are instances, disk volumes, guest networks, templates, ISOs, etc. For all these components, the Cloud user needs clear and reliable knowledge of their status. My goal is to develop an effective monitoring system for CloudStack which will use an effective mechanism for resource monitoring called IntelliP which is based on a modified push model and it reduces useless monitoring data coherency between hosts and servers. The monitoring system can collect utilization information from both physical and virtual resources. The monitoring metrics should be accurate, i.e. they are as close as possible to the real value to be measured. This can help the administrators know the status of Cloud system, and give end users a clear view of their resources in Cloud. II. Background This existing monitoring system named SCM is proposed to monitoring the Apache CloudStack platform [3]. SCM is a flexible monitoring system supporting for cloud environments, which can monitor both physical and virtual resources. SCM users can choose their interested metrics and set a custom interval. In order to meet these requirements, SCM needs a well-designed user interface, and flexible, dynamic data sources. In Clouds, monitoring metrics are also important to the billing systems, job scheduling and other Cloud components. Because of the characteristics of Cloud environment, the monitoring metrics will be dynamically changed and the volume of data may become very large, a scalable and high performance storage system is needed. The SCM monitoring system has four main functionalities, which are metric collection, information processing and storage, metric display, alert. The architecture of the SCM monitoring system is shown figure 1. Collectors In Apache CloudStack environment, the hosts have different meanings [1]. These hosts may be physical or virtual, customer instances or system virtual machines, so the metrics need to be collected vary with the host’s type. In the SCM monitoring system, they use collectors as the data sources which are deployed on each host. These collectors can easily be configured to collect different metrics. In fact, the collector Figure1. The architecture of the SCM monitoring offers a framework, in which users can develop their own programs to collect metrics they interested in. The collector periodically retrieves performance metric values from the host, e.g. cpu usage, memory usage, disk I/O. When the host becomes management server or storage server, the performance metrics of MySQL, tomcat, NFS and other CloudStack components are also collected. As mentioned above, CloudStack has different network traffics on a host, some of traffics do not to need be monitored. The collector monitors the public and storage traffics. The collector also monitors the network devices through SNMP. These metric values are then pushed to SCM Server. The SCM server The SCM server is the core of the SCM monitoring system. There are five main modules of the SCM server. Host aggregator is used to aggregate the metric values from the collectors. A host aggregator may receive metric values from a lot of collectors. Apache CloudStack provides an API that gives programmatic access to all the management features. They designed the platform aggregator to communicate with ACS management servers and call the ACS API through HTTP to get the CloudStack related information, such as the version of CloudStack and how many zones, pods, clusters and hosts in the current environment, etc. After a pre-set time, the aggregators send the metrics to the storage module. The storage module is used to communicate with the storage system, putting the metric values into the storage system or getting values from it. The storage module receives the metrics from the aggregators and stores all these data locally, when the metrics file is large enough, it puts the metrics into the storage system. This can reduce the I/O operations on the storage system. The statistics module is a data processing module. It analyses the metric values from the storage module and provides the average, minimal, maximum, performance outliers, etc. To improve the availability of the ACS, abnormal running information should be reported to the Cloud users immediately. The alert module obtains exceptions from statistics and records the information, and then notifies the Cloud user. If the ACS scale is large, there are hundreds or thousands of hosts, multiple SCM Servers may be needed for load balance. The SCM Client The metric values are organized as a tuple (metric name, timestamp, value, tags), these tuple are not friendly to the Cloud users. So just collecting various resource utilizations information is not enough to explain the observed performance of hosts or applications. In order to let the Cloud users easily to understand the meaning of these metric values, it is very important to display information in a simple and flexible way. The SCM Client gives an overview of the whole system, and displays the metric values in time series graphs with several filters, which is used to help the Cloud users quickly find the minimal or maximal of the current metric value or calculate the average performance in a period of time. Also the Cloud users can customize the graphs by selecting the metric names and tags in tuples. Then only the interested metric values will be displayed in the user interface. Storage system The metric values need to be stored persistently for analysis as well as displayed on the fly. Resources in the Cloud change dynamically and the deployment of the Cloud is large. Monitoring such distributed system may produce a large amount of metric values. So the storage system should be scalable and flexible, with the ability to collect many thousands of metrics from thousands of hosts and applications at a high rate. Above system uses pure push model for data collection [3], hosts initiatively send running status (CPU, memory, I/O, etc.) to a monitoring server. This model has better real-time, and makes the monitoring data between hosts and servers higher in coherency, but lower in efficiency. Usually, the push model is triggered by a time interval or exceeding a threshold. The value of time interval and threshold is important to this model. If the value is too small, even a little change on hosts may make the status information deliver to monitoring servers over a network. This may cause network congestion. If the value is too big, a lot of useful information may be ignored. It consist useless monitoring data coherency between hosts and servers. A pure Push or Pull model is not suited for many different kinds of virtualized resources III. Related work In Clouds, resource monitoring is the premise of job scheduling, load balancing, billing and many other major operations. Therefore, data coherency and real-time are important indicators for a monitoring system of Clouds. Elastic compute is one of the main characters of Clouds, resources in Clouds change dynamically. So the monitoring system should adapt to this kind of situation. To solve the above problem He Huang and Liqiang Wang proposed a combined push and pull model called PP model for resource monitoring in Cloud computing environment [4]. The PP model inherits the advantages of Push and Pull models. It can intelligently switch between Push and Pull models depending on the resource status and external customer request. But the combination of the push model and pull model is more complex to the pure push model and pull model. When there are a large number of requests, event driven method will increase the load on the monitoring servers, and the servers will become the bottleneck. The switch between push and pull has some extra costs [4] and it consist useless monitoring data coherency between hosts and servers. In an attempt to minimize unnecessary and useless updating massages, and maximize the consistency between the producer and consumer. Wu-Chun Chung and Ruay-Shiung Chang [5] have proposed GRIR (Grid Resource Information Retrieval), which is considered a new algorithm for resource monitoring in grid computing to improve Push model. They examined a set of data delivery protocols for resource monitoring in the push-based model, such as the OSM (OffsetSensitive Mechanism) protocol, the TSM (Time-Sensitive Mechanism) protocol, and the hybrid ACTC (Announcing with Change and Time Consideration) protocol. This hybrid protocol is based on a dynamically adjusted update time interval and the consideration for early update when the change is larger than a dynamic threshold. IV. Proposed solution We can use a self-adaptive mechanism for resource monitoring in Cloud computing environment based on push model. As mentioned earlier, push model has better coherency, but lower efficiency in small threshold situation. We can set up a transportation window to store metrics before they are delivered to the monitoring server. We can design an algorithm to control data delivery. The design of the Self adaptive Push Model Monitoring data between hosts and servers should be consistent, and data transfer from hosts to servers should be efficient. In this section, I introduce a self-adaptive push model called IntelliP, which is based on a modified push model. It reduces useless monitoring data coherency between hosts and servers. IntelliP has a transportation window, as shown in following figure 2. Figure 2: A push model with transportation window. When collectors get metrics from adapters on hosts, instead of delivering these data to servers immediately, they put these metrics into the transportation window. The window accepts a new metric and then compares it with the average value of the former metrics. (1) If diff is smaller than the current threshold, collectors put the metric into the window and keep accepting new data, otherwise, deliver the metric to monitoring server and empty the window. When the window is full deliver the average value of the metrics in the window to monitoring servers. The size of transportation window is not fixed, in order to adapt to the dynamically changing situation of Clouds the window size changes too. Small size means that resources change frequently, and large size hosts are running in a stable status. When the window is full, that means in the past periods of time, hosts were running in a stable status, and the next few periods may still in this status, so the size of window adds one. If diff is bigger than the threshold, it shows that CPU usage, Memory, I/O throughput or other resources of a host changed suddenly. This may indicate that the host becomes active. An IntelliP data delivery control algorithm At this moment, the window size reduces to half of the original size, so more metrics will be delivered to monitoring servers. In push model, the value of threshold is very important. IntelliP decides the size of threshold according to two parameters ÃŽ ± and  µ. Α ÃŽ ± has a close relationship with the current network condition. If current network condition is good, ÃŽ ± is small, more metrics would be delivered. While current network condition is poor, the value of ÃŽ ± increased, less metrics would be on the network. When the network condition is in an ideal status, the value of ÃŽ ± is 1. Another parameter is a constant value set by users. Users can customize the size of  µ according to their requirement. We use m_average as the average value of metrics in window, and define threshold as; threshold= ÃŽ ± Ãâ€"  µ Ãâ€" m (2) One problem is that if the host was running smoothly for a long time and resources usage on this host did not change a lot, then the size of window will be very large. This will lost a lot of metrics. We set an upper limit of window size to solve this problem, when the window size increases to the maximum limit, then the size would not increase any more. . V. conclusion and future work In Clouds, resource monitoring is the premise of job scheduling, load balancing, billing and many other major operations. Therefore, data coherency and real-time are important indicators for a monitoring system of Clouds. Elastic compute is one of the main characters of Clouds, resources in Clouds change dynamically. Using a self-adaptive push model called IntelliP, which is based on a modified push model we can build an effective cloud monitoring system which will reduces network congestion and also reduces useless monitoring data coherency between hosts and servers in CloudStack. In future I will try to improve data delivery control algorithm for increasing effectiveness and adaptive nature of monitoring system, which will be available for all. References Apache Project, Apache CloudStack, 2013 [online] http://cloudstack.apache.org Sasko Ristov and Marjan Gusev, â€Å"Security Evaluation of Open Source Clouds† EuroCon 2013, 1-4 July 2013, Zagreb, Croatia. Lin Kai; Tong Weiqin; Zhang Liping; Hu Chao, SCM: A Design and Implementation of Monitoring System for CloudStack, Cloud and Service Computing (CSC), 2013 International Conference on , vol., no., pp.146,151, 4-6 Nov. 2013. He Huang and Liqiang Wang, PP: a Combined Push-Pull Model for Resource Monitoring in Cloud Computing Environment 2010 IEEE 3rd International Conference on Cloud Computing. W. Chung, R. Chang (2009), A New Mechanism For Resource Monitoring in Grid Computing, Future Generation Computer Systems FGCS 25, PP 1-7.

World War Two and Its Impact on the Role of American Women in Society E

World War Two and Its Impact on the Role of American Women in Society World War II is an event that has marked history like no other. Originating from a European struggle, war broke out in 1939 and continued for six years. From the years 1939 through 1945 more than half the earth's surface was battling in war. American society was greatly affected. People of every age, race and class were deeply affected. Women's place in society took a leap forward like it never had before. As an effect of the second world war women's traditional roles in society were drastically altered. The 1940's brought innovative opportunities along with hardships to American society. After the Depression it looked as though there was no hope for the traditional role of women to be changing. Women had very few job opportunities, especially married women. In William Henry Chafe's book The American Woman, he explains: Legislative bodies enacted laws restricting the employment of married women. Labor, government, and the mass media all joined in a campaign urging females to refrain from taking jobs. And the overwhelming majority of average citizens--including women--showed little interest in modifying the existing distribution of sexual roles. (Chafe 135) The role of women in society was unchanging. It was quite remarkable how stable their role remained for so long (135). While still recovering from the Depression, Europe managed to mark the beginning of the biggest war in history. They first took over Norway, Denmark, the Netherlands, Belgium, and France. And after Pearl Harbor was bombed by the Japanese, the United States entered the war. The main transformation World War II made for women in American society was there were man... ...o work, keeping the economy going while the men were fighting the war. Other women joined the army and navy out in combat. Organizations that are still present to this day were founded, such as the American Red Cross Association, the Women's Army Corps (WAC), the Women Accepted for Volunteer Emergency Service (WAVES), and the Army Nurse Corps. Overall, World War II changed the role of American women for the better. It marked the beginning of an ongoing advancement of women's economic position in American society. Works Cited Brokaw, Tom.  The Greatest Generation.  New York: Random House, 2004. Print. Chafe, William H. The American Woman; Her Changing Social, Economic, and Political Roles, 1920- 1970. New York: Oxford UP, 1972. Print. Daniel, Robert L.  American Women in the 20th Century. The Festival of Life. San Diego: Harcourt Brace Jovanovich, 1987.

Should the Engineers Apply ‘Rhetoric Strategy’ to Popularized Technology?

Should the engineers apply ‘rhetoric strategy’ to popularized technology? Abstract Nowadays, it is common for engineers to overpromise or exaggerate the technology’s advantages while neglecting its potential disadvantages in order to get more attention and investment, which is actually a form of ‘rhetoric strategy’. In this paper, the notion of ‘rhetoric’ in term of technical field will be briefly defined, including the definition, the applying stages and connection with ethic issues. To develop the arguments, a case study of the development of solar co.uk/network-engineer/">energy technology will be drawn upon.Afterwards, the ethical cycle will be used to analyze its potential ethical problem. Last but not least, the conclusion will be given. 1. Definition of Rhetoric The best known definition of ‘rhetoric’ comes from Aristotle, who considers it a counterpart of both logic and politics, and calls it â€Å"the faculty of obs erving in any given cases the available means of persuasion† [5]. Generally, rhetoric is the art of discourse, an art that aims to improve the facility of speakers or writers who attempt to inform, persuade, or motivate particular audiences in specific situations [4].Two decades ago in UK, the notion of strategic science and technology emerged [1]. It is a different kind of research located in different way from traditional science and technology. Expectations and promises are investigated in strategic science instead of actually achieved understanding or immediate application. In this way, the rise of strategic science has created a ‘space’ in which promises can be floated, which is generally for whoever is willing to listen and specifically directed toward sponsors of R&D who have an interest in the promising areas of science.Such space is call ‘rhetorical space’, which voices promises about new technology, gets a hearing and mobilizes audiences . The rhetoric could increase the technology’s popularity and help R&D to attract not only capital investment, but also policy support, because sometimes government agencies are even eager to fill their portfolios with attractive-sounding R&D programs. 2. Stages of applying rhetoric To develop a new technology with rhetoric strategy, a spokesman (lobbyist), argumentation (statements in texts), and audience (creating presentations /brochures) are needed. 1.Firstly, to come clear the technology, definition of the umbrella term is introduced by engineers to the public. Now a technology in the rhetorical space can be defined in a single definition, it is possible to make an index of the technology development over time. 2. Secondly, to attract public attention, relevant articles with the topics (argumentation) of this technology is published to make the technology popular. Behind these articles are authors who try to convince readership. they are spokesman or promise cham pions, who speak for a technology rather than for an organization or own interest. . Thirdly, audience is another important pillar needed in the rhetorical space. To raise an audience, presentations are created. 4. Last but not least, to Interest the industry, public lecture is conducted by government or association of engineers. Because of such promotion, more industries will show interest in this technology. 3. Nexus connects Rhetoric to Ethics Issues As rhetoric is treated as the art in discourse, rhetoric is treated as the strategic science, in terms of technology.It is increasingly prevalent for engineers to apply rhetoric to introduce, describe and popularize the technology. At first glance, engineers just serve their technological enthusiasm, the ideal of wanting to develop new technological possibilities and taking up technological challenges, rather than their personal or others’ interests. It is reasonable and nature to exaggerate the bright side or use the euphuism to describe their technologies for engineers. Since technologies consist of engineers’ beliefs, values and desire to change the world.Based on Kant’s theory, the universal law would be read as follows: â€Å"Engineers can use the rhetoric to introduce, describe or popularize what they believe. † It is quite acceptable that people can picture the promising future of what they believe. Therefore this behavior is morally correct. However, the consequences of applying rhetoric seem quite unpredictable. We will introduce the case study of solar technology at next chapter as an example to demonstrate that, although the rise of solar technology is based on the good will of and technological enthusiasm of engineers and it riggers thousands of breakthrough in sustainable energy technology, there are some certain influence and relevant consequences neglected by society. 4. Case Study—Solar Energy Because of the energy crisis and environmental issue, the early deve lopment of solar technology started in 1860s [2]. Simultaneously, the rhetoric was used to increase its popularity. In the following century, solar energy technology was promoted by being positioned as renewable, sustainable, and eco-friendly technology to mankind, relatively well spread over the global.Besides, it was argued that the operating and financial attributes of solar energy technology including modularity, flexibility and low operating costs would be considerably superior to those for traditional fossil based technologies, which included large capital investments, long implementation lead times, operating cost uncertainties and regarding future fuel costs [2]. It was described as the ideal substitutes for existing technologies. Figure 1 solar panels Due to the successful rhetorical strategy, large quantities of companies got involved in this field.Some business realized that renewable energy would be profitable to invest in. Other business realized that getting involved i n solar energy technology would not only make money, but also benefit from the ethical way their business may be judged. They could win good reputation to create a loyal customer base by appearing to be ethic. Besides, governments provide state subsidies to support the development of solar energy in order to solve the environmental issue and energy crisis in the future. All of these actions push forward the development of this green technology to the climax.Thus, the rhetoric provide has provided solar energy plenty of capital investment as well as policy support. However, the disadvantages of solar energy were neglected in the early phase of development. It isn’t always as reliable as other forms of power and tends to be expensive to install and maintain, because the devices rely on a steady supply of sunlight to generate power. The equipment is not that efficient, typically converting just 10% to 18% of the sun’s energy into electricity [3]. On top of the price of pa nels themselves, the cost of installing them varies greatly by location and climate.By most estimates, it takes at least six years for the initial costs to be repaid in saving from power generation under the best circumstances, and double that time under less ideal conditions [3]. Besides, the batteries and safety serve as potential problems. Since it is impossible to generate solar power 24 hours a day, batteries are needed for most systems to store excess power for use at night and rainy days. Unfortunately, these batteries can be expensive and have a shorter lifespan than solar panels. The solar energy technology cannot perform as well as promised.In early 20th century, the solar markets tended to be saturated on account that the market was not as big as expected. Many companies getting involved in went bankruptcy. The development of the green technology slowed down, and even stagnated. Many countries (including Germany, Spain, UK, China, etc. ) successively declared that the sub sidies for solar energy will be cut down in order to control the overinvestment in this field. Many graduates majoring in solar energy lose their job because of the recession.Besides, the resources and funds of the whole society are limited, other substitutes like nuclear energy lose opportunities to be invested and developed when people’s attentions were all attracted by solar energy. Such unbalanced resource allocation caused by ‘rhetorical strategy’ restrained the fair competition among alternative technologies. The real promising technology can hardly stand out or even be crowded out if the rhetorical strategy has been utilized by other competitors. 5. Methodology Moral problem-solving is a messy and complex process.A systematic approach might even be required to avoid the reduction of moral judgment to mere gut-feeling without any attempt to understand the moral problems or to justify one’s actions. The ethical cycle is a helpful tool in structuring a nd improving moral decisions, trying to avoid certain shortcuts such as neglecting certain relevant features of problem [6]. Figure 2 The ethical cycle Phase1. Moral problem statement The problem is that engineers popularize their technology, using rhetorical methods is morally acceptable or not.It is obviously that engineers are the decision-makers and the moral nature of the problem is engineers might be misled by their emotions: their enthusiasm about a technology can lead them to overlook certain risks. All involved parties might be biased, and their emotions might reinforce those biases. Sunstein calls this ‘probability neglect’ and argues that emotions are especially prone to let laypeople neglect probabilities [7]. Phase2. Problem analysis Shareholders and their interests: Shareholders| Description| Interests|Engineers| Use rhetorical methods to introduce or propagate their own technology to audiences| popularize technology, attract investment andvalue by society | Audiences| Listen to the speech of promising champions and convince by engineers| transform the promising technology into social reality and take first move| Promising champions| Serve technology interest rather than every one’s interest and highly believe in the future of the technology| attract audiences’ attentions and promise the future of technology| Counterparts| Work in the same field of the rhetorical engineers and popularize their technologies based on empirical facts| Popularize technology without applying extra strategic science| Relevant, uncertain and possible missing facts: Engineers use rhetoric to popularize technology should take the active responsibility before something has happened. They should act in such a way that undesired consequences are avoided as much as possible. However the consequences are always neglected by engineers based on their personal emotion. The consequences are not always harmless.The indirect harm to counterparts, audiences and followers should take into account. Besides the uncertainty or disadvantages should be mentioned rather than neglected. Phase3. Options for actions Black-and-white strategy: Using rhetoric to popularize technology or popularizing technology based on empirical facts. Cooperation strategy: Applying rhetoric on some extents to popularize technology. Using rhetoric to describe or introduce technology, after considering the possible uncertainty and take every relevant shareholders into account. Furthermore, engineers should strike a balance between exaggerating the advantages and covering the disadvantages. Phase4. Ethical evaluation Formal moral frameworks: UtilitarianismCost| Benefit| The other promising technologies have been ignored and marginalization. | The particular technology attracts a lot of investment and attention. | The idea of creativity is restricted in this field. | Scientists and engineers operate a lot of research in this technology. | The technology has been prove d fail and lost a lot of time, capital and resource| The technology has been proved successful and promotes the welfare of society| Overinvestment can lead to a disaster| Investing in promising technology can lead to amazing profit| Promising technology has influenced youngsters career choices| Creating new direction for teenagers. |Informal moral frameworks: Intuitive framework In our opinions, the most acceptable and formulate argument should be that engineers should describe their technologies based on empirical facts and compete with the other engineers based on facts rather than rhetorical methods. Phase5. Reflection Criticism of utilitarianism: The consequences cannot be foreseen objectively and often are unpredictable, unknown or uncertain. Next to this there is the problem of distribution justice. Distribution justice refers to the value of having a just distribution of certain important goods, like income, happiness and career. Answer the questions for reflection:The ethica l theory did not quantitative give answers to the result. However the cost applies for all potential technology and the benefit comes from on particular kind of technology, which means egoistic. So on this aspect, the ethical framework provide reasons that support our intuitive opinion- engineers should describe their technologies based on empirical facts and compete with the other engineers based on facts rather than rhetorical methods. Phase6. Moral acceptable action engineers should describe their technologies based on empirical facts and compete with the other engineers based on facts rather than rhetorical methods. 6. Conclusion This paper discussed the ‘rhetoric’ used in scientific field.The seeming advantages of rhetoric strategy will undoubtedly attract large quantity of investment and public attention, leading to further development of the technology. However, the potential ethical problems can be serious and cannot be neglected. Due to the case study and ethic al cycle analysis, our view is that the engineers should popularize their technologies based on facts rather than rhetorical strategy, so that the real promising technology can stand out. Reference [1]. H. Van Lente& A. Rip (1998). The rise of membrane technology: From rhetorical space to social reality. Social Studies of science 28(2) 221-254 [2]. Cedric Philibert. THE PRESENT AND FUTURE USE OF SOLAR THERMAL ENERGY AS A PRIMARY SOURCE OF ENERGY. The InterAcademy Council. [3].What Are the Disadvantages of Solar Power? http://www. wisegeek. com/what-are-the-disadvantages-of-solar-power. htm [4]. Corbett, E. P. J. (1990). Classical rhetoric for the modern student. New York: Oxford University Press. p. 1. Young, R. E. , Becker, A. L. , & Pike, K. L. (1970). [5]. Aristotle. Rhetoric. (trans. W. Rhys Roberts). I:4:1359 http://rhetoric. eserver. org/aristotle/rhet1-4. html [6]. Ibo van de Poel and Lamber Royakkers. Ethics, Technology and Engineering. WILEY-BLACKWELL [7]. Sabine Ro eser. The role of emotions in judging the moral acceptability of risks. Philosophy Department, Faculty of Technology, Policy and Management, Delft University of Technology

Introduction of 4ps Essay

Marketing The 4 Ps of marketing are Product, Price, Place, and Promotion. Think of each of these as a variable which you control. The idea is to set these variables in such a way so that sales will take place. You cannot â€Å"make† a customer pull out her credit card, but you can certainly help her in coming to a decision by setting the â€Å"right† price, the retail location, the level of advertising and even product attributes such as colour or perceived quality. You control everything but the customer herself. These variables are all interdependent. Taken together, they constitute a certain mix. This is often referred to as the marketing mix. In defining this mix it is also necessary to take into account your competitor’s mix as well as your overall corporate goals and objectives. The idea is to come up with a mix that will clearly differentiate your products from those of your competitors while considering your corporate goals. For example, your company may wish to offer a high-end luxury type of product since your competitors are addressing the mass market and this is consistent with your company’s goal of owning  the market for top-of-the-line products of this category. Definition of 4P’s Product: The marketing mix concept has its roots in the 1950s U. S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry. Either way, product here refers to products or services. The product or service you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand. Price: The price you set for your product or service plays a large role in its marketability. Pricing for products or services that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your product or service can be determined through various market testing techniques. Place: This term really refers to any way that the customer can obtain a product or receive a service. Provision of a product or service can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, and so on The ease and options through which you can make your product or service available to your customers will have an effect on your sales volume. Promotion: Promotion is concerned with any vehicle you employ for getting people to know more about your product or service. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promoting a product. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of product or service you are selling, and availability of said promotional vehicle.

Protests That Change Teh World “Weapons Training” by Bruce Dawe, Charlie Chaplin’s Speech “the Great Dictator” and “Where Is the Love” by the Black Eyed Peas. Essay Example

Protests That Change Teh World â€Å"Weapons Training† by Bruce Dawe, Charlie Chaplin’s Speech â€Å"the Great Dictator† and â€Å"Where Is the Love† by the Black Eyed Peas. Essay Example Protests That Change Teh World â€Å"Weapons Training† by Bruce Dawe, Charlie Chaplin’s Speech â€Å"the Great Dictator† and â€Å"Where Is the Love† by the Black Eyed Peas. Essay Protests That Change Teh World â€Å"Weapons Training† by Bruce Dawe, Charlie Chaplin’s Speech â€Å"the Great Dictator† and â€Å"Where Is the Love† by the Black Eyed Peas. Essay Good morning publishers of penguin. Today I’m here to present three texts that I believe should be included into the anthology â€Å"Protests that Changed the World† Each of these texts share similar context and are the same in purpose. The power of a speech lies in its ability to persuade an audience successfully. With this in mind the three texts which I believe have shown great ability to as persuading audiences is The poem â€Å"Weapons Training† by Bruce Dawe, Charlie Chaplin’s speech from â€Å"The great dictator† and the song â€Å"Where is the love† by The Black Eyed Peas. Weapons Training is a piece of war poetry written by Burce Dawe in 1970. This poem is considered a dramatic monologue spoken by an aggressive and intimidating sergeant who’s training soldiers that are about to be sent off to war. Bruce Dawe has used rhetorical questions to encourage the reader or listener to consider the message or viewpoint. The rhetorical questions ‘what are you looking at? , What are you laughing at? , What are you going to do about it? ’ used in Weapons Training are said in an aggressive tone, clearly used to bully its audience. Saying it in an aggressive tone provokes fear through the audience manipulating them into supporting the use of weapons. Although it is an issue one might usually not choose to support, the fact that it is said in such an intimidating tone encourages the listener to support it due to the fear of what the consequences might be if they don’t support what the speaker is promoting. The author also uses repetition of the word â€Å"dead† this is clearly directed towards the soldiers in order to emphasise the officer’s message. This is a form of teaching the soldiers to hate, fear and listen to authority in order for them not to die needlessly. Repetition has also been to install fear into the audience as a way of turning them against weapons; he is emphasizing the harsh reality of what happens when weapons are used. The use of onomatopoeia in this poem like ‘click’ and ‘pitter-patter’ has the similar effect as the rhetorical questions. It creates a sense of imagery that is almost deathly and horrifying which is also incredibly intimidating towards its audience giving them an insight into how horrific the use of weapons can actually be. It is clear that the author’s goal was to convince the audience about the harsh effects of using weapons, which he has successfully achieved. The speech evoked immense support against the use of weapons and violence from the general public. Bruce Dawe has used this style of writing to effectively describe the sound of weaponry to show how the soldiers were being turned into weapons themselves. The second text that I have chosen for this anthology is Charlie Chaplin’s speech from the Great Dictator. This speech comes from a satire comedy of Nazi Germany and Adolf Hitler in which Charlie Chaplin has re-worded Hitler’s speech and instead of saying â€Å"I† all the time he uses â€Å"we† which completely changes the meaning of the speech. We all want to help one another†¦ We all want to live by each other’s happiness†¦ We don’t want to hate and despise one another† this is a form of Inclusive language, which Charlie Chaplin has used in his speech, as it’s a very adequate technique with a very influential meaning, which also allows the audience to feel included. C harlie Chaplin has also used the technique of accumulation: â€Å"Greed has poisoned men’s souls, has barricaded the world with hate; has goose-stepped us into misery and bloodshed† this technique it’s considered to be a very powerful way to demonstrate what greed has not only done to humans but to this world. Repetition is used several times by the author of this speech in order to really get his message through to the audience. An example of repetition is â€Å"You people have the power, the power to create machines, the power to create happiness† This is an effective way to persuade the audience as he’s tone of voice is not demanding instead he’s just showing he’s point of view towards war and what it’s turning humans into. â€Å"Where is the love† by Black Eyed Peas is my last chosen text. This song is an anti-war anthem, in which they grieve a variety of worldwide problems and many issues are discussed. â€Å"Negative images is the main criteria Infecting the young minds faster than bacteria† is a metaphor which stands out quite a lot in this song. It refers to how negative images in the media and society affect our youth today. The negativity is what influences young minds today, and is blamed as the result for many acts of crime by young people. The Black Eyed Peas use the repetition of the phrase â€Å"where is the love? to emphasise the message they are trying to deliver through this song, which is asking the audience where the love has gone. It is well known that repetition is a tool of manipulation, which is what they have tried to do through the lyrics. Lastly there’s the use of rhyme. Rhyme is a technique that is used several times through out this song. An example is â€Å"But if you only have love for your own race, then you only have space t o discriminate and to discriminate only generates hate†. The use of this rhyme in this song is to alert the audience about how strongly hate effects our world. It is referred to as an ongoing cycle, where if you only have respect and love for your own race, it automatically generates hate for the others. The aim of these lyrics is to highlight how the effects of hate in our world and the use of rhyme certainly accentuate the message. In my opinion these three texts are all very adequate for this future anthology â€Å"Protests that change the world† as the three texts have a great message and have all been effective when persuading it’s audience against the issue of war.

BIGHORN SHEEP Essays - Ovis, Bighorn Sheep, Bovidae, Sheep

BIGHORN SHEEP Essays - Ovis, Bighorn Sheep, Bovidae, Sheep BIGHORN SHEEP The bighorn or the bighorn sheep, ovis candensis, is the family bovidae in the order Artiodactyla. It is a wild sheep with a silky coat similar to that of a deer, varying from brown to buff. The male bighorn, or ram, may be as much as 150 cm long, about 100 cm at the shoulders, and weigh 157kg; females are the smaller. The muzzle is narrow. Despite it's bulk, the bighorn can negotiate mountainous terrain, aided by it's sharp cloven hooves with elastic pads. The ram carries a majestic set of curving horns about 45 cm in cercumfrence and up to 120 cm long; the females horns are smaller. The largest bighorns are the rocky mountain bighorn and the California bighorns from canada. Bighorns are characterized by their short ears and large horns. They eat grasses, flwers, young plants and even cacti. The bighorn was once numerous from the mountains of southern canada to Northern Mexico; disease, food scarcity, and overhunting, however have reduced the population. Today, They are found only in remote mountain areas and national parks in the united states. In many places they have a lottery for ram tags. A lottery is where you send in a application for a ram and they pick a bunch of names and those people get tags. Last year in North Dakota they had only one ram tag given out and they had to bid on it and it was sold for $35,000. The reason it cost so much is because there are so few rams in North Dakota and also because there are very few rams in North Dakota. The prices can vary from $2,500 for a 7 day hunt to $13,500 for a 16 to 20 day hunt. Good rams score about 170 boone and Crockett points and in order for the ram to be legal the ram has to have at least 4/5 of a curl. Andy Petras

Reflection Essay Example | Topics and Well Written Essays - 750 words - 27

Reflection - Essay Example In the course, one is required be very effective in working with project teams. The first thing that was done was that we were divided into three groups and each group was given responsibility for different parts. In the team that I was in, Eric was chosen to be the team leader. The primary responsibility of a team leader is to allocate tasks among the team members. However, a member could at times be allowed to choose to participate in areas they thought they were best suited for. Normally, I am not good in communicating the requirements, so the team leader wrote down the requirements of the tasks for me and if anyone had issues with it, we would discuss it out and find a neutral ground. This was a very efficient system in that if one were not able to cut the handgrip from a racket, we could help him/her. I am not good in writing, so the team leader helped me to fix the grammar. I, however, think that I have fully exhausted the purpose of the Senior Design Projects, which was â€Å"to utilize your knowledge, as a senior student to perform a major open-ended design project†. One of the main objectives of this project is to make the treatment methods of the patients better and more efficient. From the duration that I spent in the facility, I realized that I required much technical knowledge that I have not acquired yet. A notable example is that we need to design games and yet am not able to design a 2-D game. However, for the creation of 3-D games, I can easily handle since I had already acquired that knowledge from Miami University where I was taught to use Abacus CAE to design a model for the handgrip. I was also able to apply the knowledge from physics on how to cut the handgrip from the racket. Another requirement for the course is to gain experience from the capstone experience. It provided us with the chance of gaining experience on how a project is done in a real business environment. The

The Asian Tiger Mosquito Dengue Essay Example | Topics and Well Written Essays - 2500 words

The Asian Tiger Mosquito Dengue - Essay Example Mosquitoes in general are widely known insects which are parasitic and transmit diseases among the human beings. Against this background, this essay seeks to critically review the diseases caused by mosquitoes particularly the denegue fever. The Asian Tiger Mosquitoes are distinctly shiny and they have black scales which have a silver white band down the middle of their back. This is regarded as a medium sized mosquito with about 2 to 3 millimeters in length. It appears as if it is wearing stripped black and white socks on its legs. According to Novak (1992), this type of mosquito is very aggressive during the daytime particularly early in the morning as well late afternoon. Between 10 in the morning and 3 in the afternoon, this mosquito is believed to be on its peak period of biting. As implied by the name, this type of mosquito originates from the continent of Asiain various areas such as New Guinea, India, Pakistan, Madagascar, China, Korea and Japan. Other recent studies have also indicated that this kind of mosquito specie is also found in the islands of Hawaii and South Pacific. There have also been studies which indicate that this specie also exists in the states of Delaware, Texas, New Jersey and Maryland. Habitat: The Asian Tiger Mosquitoes are commonly known to favour breeding in natural as well as artificial containers with stagnant water such as tree holes, tires, empty tins, flower pots, bottles and a lot of other disused household cans lying idle and trapping water. Life cycle: According to information obtained from IntroduceSpeciesWHSAPBio (N.D), the egg is the starting point in the life cycle of the Asian Tiger Mosquitoes. It can hatch between a period which is as early as four days to one year depending on the immersion of the eggs. Following the hatching of the eggs, most of the larvae live underwater and they feed on anything that is smaller than 10 microns that is found in the water. It takes 3 days to several

Fibres Essay Example | Topics and Well Written Essays - 500 words

Fibres - Essay Example The preparation of the SSD using the 20 and 10 mm aggregates followed the standards set in Clause 8 of ASTM C127-15. The fine aggregates are also in the SSD in accordance with Clause 8. The water reabsorption rates for the fine aggregates have been calculated with reference to the ASTM C128-15. The water absorption and bulk density of the coarse aggregates were measured and calculated in accordance with the ASTM C29 procedures. The water-cement ratio used in the preparation of all specimens was fixed. Using the same ratio reduces the impact of other variables to the specimens’ residual strength. The super plasticiser should be used when fixing the water cement ratio. In this experiment, the super plasticiser was a high range water-reducing retarding admixture. The use of the plasticiser was to improve the workability of concrete when fixing the water-cement ratio for all mixes. The admixture, MasterRheobuild 1000NT, was a product of the BASF Chemical Company. The type A and F MasterRheobuild admixtures meet the requirements outlined in the ASTM C494 (BASF 2015). The RAD6535HW hooked end hard-drawn wire steel used in the experiment is a product of RADMIX. The steel used in the experiment had a hooked end glued with fibre. The steel fibre has a diameter of 0.5mm and a length of 35mm while the tensile strength is more than 1300 MPa. Its aspect ratio is 70. It has a chemical composition C-Max 0.1%, Mn-Max 0.5%, S-Max 0.05%, P-Max 0.04%, and Si-Max 0.1% (RADMIX 2015). The experiment consumed a total of 22.3kg of steel fibre. The synthetic fibre used in the experiment is Synmix. It is a fibre for concrete that is used for meeting serviceability requirements such as rotations and deflections. It is also more suitable for creep and crack widths than it would be when used in mines as a temporary ground

Evaluate aspects of inclusive learning Essay Example | Topics and Well Written Essays - 250 words

Evaluate aspects of inclusive learning - Essay Example Nevertheless, when bearing in mind inclusive learning and the need for belonging, there are extra measures a teacher can take (Simpson, 2014: 1). In planning of lessons, it is significant to not only consider what is being taught and where but also how (Melbourne, 2012: 1). In order to aid the feeling of an inclusive group, a teacher can take into consideration the learning physicality of the environment and if possible change it to support inclusivity. Where suitable this could be as modest as moving desks from a theatre style to a horseshoe style or cabaret to boost group communication as well as ascertain that all students can access or perceive their teacher equally. This action is supported by Bandura’s social learning theory. This theory says that learning happens in a social context just as much as what is learned is via observation of others (Bandura, 2014:Â  1). By having seating arrangement in a way that creates clear lines of sight and simple social communication, the teacher will permit students to develop a social bond to aid learning. In conclusion, inclusive teaching is all about accommodating, recognizing, as well as meeting learning needs of all students. In addition, it acknowledges that students have a range of personal learning needs. Melbourne, L. 2012. PTLLS PGCE CTLLS Post 16 Education Preparing to Teach in the Lifelong Learning Sector [online] Available at: [Accessed 2 April

How BIM technologies are beneficial for contemporary digital design Assignment

How BIM technologies are beneficial for contemporary digital design - Assignment Example It does possess a whole range of advantages in the modern digital designs. The designers are shifting massively to this new technology due to its immense benefits. The concept is simple to use by the engineer, contractor, clients and manufacturers provided there is sharing of information. The engineer regulates energy consumption. The contractor monitors the building process. The client provides a useable space while the manufacturer deals with product maintenance through servicing it and maintaining its performance(HM Government, 2012, p 6). It is an integral component in the building industry. Most construction firms are using the protocol, which not only conserves time and money, but also creates artistic impressions worth winning admiration. Utilization of Building Information Modelling enables the project construction at minimal losses. Majority of the projects comprises incorporation of 18 disciplines involved in design and fitting (Succar, 2009, p 360). The process in working utility process rotates around collaboration with the client, unification of data creation, management and sharing and coordinated information model. There is also a technique of detecting any of a crash or wastage. To streamline the construction site, ground is well prepared for efficient, and accuracy. The data in extraction from the BIM is also useful in setting up the drilling depth. Adoption of the BIM enhances the performance levels. The project progress is fast, accurate and saves resources in use. The Model in use can check for the architectural clash in the building station. The amount of the materials in use are clear too as the model can calculate the same. The three dimensional technology under use generates modelling scales that are easily visible hence enhancing communication among the constructors. The feedback among the stakeholders is timely hence decrease in

Article analyze Assignment Example | Topics and Well Written Essays - 1000 words

Article analyze - Assignment Example It was during this same year that he was sent on a diplomatic mission to the court of Sultan Suleiman the magnificent to iron out the tension and creases that were erupting between the Sultan and Ferdinand of Habsburg. Busbecq served as the ambassador the court of the Sultan from the year 1555 to 1562. In these years, Busbecq wrote four letters in Latin to his fellow diplomat at Habsburg in which wrote complete details of his travels and his stay at the Ottoman Empire. His letter was highly important because he highlighted the Janissaries. The letters of Busbecq are important because it highlights the goodness and strength of the Ottoman Empire and the sturdiness of the Janissaries in comparison to the Christian soldiers. During his stay at the Sultan’s court, Busbecq fist met the Janissaries at Buda. The Janissaries were essentially the infantry portion of the royal guard of Sultan. These guards were stationed everywhere according to Busbecq to maintain peace and order throughout the cities. Further, he listed in his chronicles that this infantry also provided protection to the Christians and the Jews from the attacks of other races at all points of time. In his letters, Busbecq first described the attires of the Janissaries. He described those wearing robes that reached down to their ankles. Further, their heads were covered by cowl like headgears that flapped along their necks. On Busbecq’s first encounter with them in Paris, he was filled with awe. This was because he had never met soldiers so well disciplined and such courteous like them. He even described their incident of courteousness in his letter in which he recounts that in Paris the infantry had come up to him. He remembers their sense of etiquette in which the soldiers had given him flowers in his hand and had receded back quickly without showing their backs to him. Busbecq was highly amused with such gesture because he

Evaluate aspects of inclusive learning Essay Example | Topics and Well Written Essays - 250 words

Evaluate aspects of inclusive learning - Essay Example Nevertheless, when bearing in mind inclusive learning and the need for belonging, there are extra measures a teacher can take (Simpson, 2014: 1). In planning of lessons, it is significant to not only consider what is being taught and where but also how (Melbourne, 2012: 1). In order to aid the feeling of an inclusive group, a teacher can take into consideration the learning physicality of the environment and if possible change it to support inclusivity. Where suitable this could be as modest as moving desks from a theatre style to a horseshoe style or cabaret to boost group communication as well as ascertain that all students can access or perceive their teacher equally. This action is supported by Bandura’s social learning theory. This theory says that learning happens in a social context just as much as what is learned is via observation of others (Bandura, 2014:Â  1). By having seating arrangement in a way that creates clear lines of sight and simple social communication, the teacher will permit students to develop a social bond to aid learning. In conclusion, inclusive teaching is all about accommodating, recognizing, as well as meeting learning needs of all students. In addition, it acknowledges that students have a range of personal learning needs. Melbourne, L. 2012. PTLLS PGCE CTLLS Post 16 Education Preparing to Teach in the Lifelong Learning Sector [online] Available at: [Accessed 2 April

Article analyze Assignment Example | Topics and Well Written Essays - 1000 words

Article analyze - Assignment Example It was during this same year that he was sent on a diplomatic mission to the court of Sultan Suleiman the magnificent to iron out the tension and creases that were erupting between the Sultan and Ferdinand of Habsburg. Busbecq served as the ambassador the court of the Sultan from the year 1555 to 1562. In these years, Busbecq wrote four letters in Latin to his fellow diplomat at Habsburg in which wrote complete details of his travels and his stay at the Ottoman Empire. His letter was highly important because he highlighted the Janissaries. The letters of Busbecq are important because it highlights the goodness and strength of the Ottoman Empire and the sturdiness of the Janissaries in comparison to the Christian soldiers. During his stay at the Sultan’s court, Busbecq fist met the Janissaries at Buda. The Janissaries were essentially the infantry portion of the royal guard of Sultan. These guards were stationed everywhere according to Busbecq to maintain peace and order throughout the cities. Further, he listed in his chronicles that this infantry also provided protection to the Christians and the Jews from the attacks of other races at all points of time. In his letters, Busbecq first described the attires of the Janissaries. He described those wearing robes that reached down to their ankles. Further, their heads were covered by cowl like headgears that flapped along their necks. On Busbecq’s first encounter with them in Paris, he was filled with awe. This was because he had never met soldiers so well disciplined and such courteous like them. He even described their incident of courteousness in his letter in which he recounts that in Paris the infantry had come up to him. He remembers their sense of etiquette in which the soldiers had given him flowers in his hand and had receded back quickly without showing their backs to him. Busbecq was highly amused with such gesture because he

Two important compensation issues are wage-rate compression Essay Example for Free

Two important compensation issues are wage-rate compression Essay A considerably important issue with gender-related experiences is equal pay for comparable worth. Comparable worth defines the idea that men and women share the same values that should be funded equally in pay. This issue has been created by the idea that jobs performed by women are generally paid less than those performed by men. â€Å"This practice results in what critics term institutionalized sex discrimination. † The issue goes beyond whether a female waitress should be paid the same as a male one. But the tasks involved in any job, should be compared in order to be paid comparably. The differences in these wages occur because of the undervalue mindsight of female-related jobs. The situation set forth involves treating jobs that are somehow equivalent as equal pay opportunities. There is no censusus to evaluate jobs or an agreement on the ability of job evaluation techniques to attempt to solve this gender-related problem. Wage-rate compression is directly related to this concept. A higher rate of pay has people accepting more job-demanding tasks. However, this is being significantly reduced by wage-rate compression. Wage-rate compression is the reduction of differences between classes. For example, the problem begins when people at a company believe their pay is to similar to that of those with lower-level positions. Ultimately, there is no one cause for this concept. Traditionally, this has continued because of union negotiations for higher pay for all salaried positions (of certain value) and management personnel are not usually offered the same negotiations. Identifying these situations is much easier than creating policies to ensure they don’t occur. For example, by giving larger compensation to more senior employees, emphasizing pay-for-performance and merit related tasks, limiting the hiring of new applicants seeking large compensation and providing equity adjustments for selected employees hardest hit by pay compression may all significantly help reduce the impact of this issue.

Impact of International Regimes on Nature of States

Impact of International Regimes on Nature of States To what extent can international regimes change the nature of states’ interactions and provide a solution to intra-state wars? Abstract In this essay, I am arguing that the international regimes can cause a limited change to the nature of the states because of the state sovereignty and legitimacy. However, it is hard to distinguish the limit of the change of the traditional state by the influence of the international regimes. For example if a country wants to become a member of European Union or Schengen agreement has to meets the requirements of the organization. Usually if the country is not meeting the requirement, the organization is giving a deadline to the country to do some reforms and developments in the governance. The limit of the organization is that the state can decide to not follow their rules and simply to not become a member. According to Krasner’s definition, â€Å"regime is more than set of rules presupposed a high level of institutionalization† (Saideman, S. and Zahar, Marie-Joelle, (2008) Intra-state Conflict, Governments and Security; Routledge). International regimes are globalized and interconnected. The international organizations are challenging the state sovereignty and have an impact on it in realms as security, economy, environment and culture. International organizations can be a solution for intra-state wars. Other solutions can be self-help, democratization, guarantor, the use of military forces to decrease the violence, elites, reducing all types of inequality etc. Introduction Globalization as a feature of international regimes is challenging the traditional governance and it is weakening it process. Countries are depending on each other and every little change in a particular country may lead to a worldwide transformation because of increasing globalization and high interconnectedness. The International regimes have effect on the policy decision-making and are monitoring the policy implementation. Each political theory has a different view about the effect of the international regimes. The Civil society concept and the international organizations such as non-governmental organizations (NGOs) and non-profitable organizations (NPOs) are advocating human rights, explaining to people why voting is important and giving them more clear vision of the world. The international regimes regulate the world beyond state borders. The regimes can change the state sovereignty through international organization‘s rules; can have influence to the state by civil socie ty, NGOs, pressure groups etc. but cannot take decisions instead of the state governance or to run the policy-making process. If a state is a member of a certain organization (UN, NATO, EU etc.) the state has to face the participation requirements and to follow the rules of the organization. Each member has the same rights; equality in voting, rights to speak up, benefits etc. there is no separatism between the states (small, big, poor, rich countries). The state sovereignty cannot be changed, because there is no one that can take decisions but the governance. No one can forcibly make the government to reform the policy or do any other reformation (political, social, economy, environmental etc.). If the state disagrees to follow the rules of the organization it cannot become its member, but it’s a state decision to become or not a member of a certain organization. The role of United Nations Founded after the World War à Ã¢â‚¬  Ãƒ Ã¢â‚¬  , The United Nations purpose is to prevent wars and to create a safe environment for the people. The main UN aims are world peace, minimizing poverty, human rights, freedom and solving environmental issues. Shortly, the UN has an impact on political, economic and environmental realms. Members of the UN have a sovereign equality and the right to vote whether is rich, poor, small or big country. All members must support, help the UN and follow the rules. One of the rules is to avoid using force, to keep a peaceful environment and to solve the differences through dialogs or other peaceful methods. The role of one of the principles organs the UN Security Council is to keep the world peace and to solve international security issues. The Security Council has 15 members, 5 permanent and 10 other countries changing every two years. The five permanent countries, the Great Powers (China, France, Russia, the UK, and the US) have veto power, whi ch means, the decision can be taken if and only if all of the members agree; if even one of the five countries disagrees the decision is going to be blocked. The Great Powers decisions can change each member sovereignty trough changing the organization constitution or reforming the rules. The UN is constructed by sovereign states, so for example actions about fund agreement depend on the UN members, so they are controlling the agenda entirely. The Global Civil Society and NGOs The Global Civil society is a norm of the good, protection and a voice for the voiceless. The main contexts are personal autonomy, self-organization, globalization and global interconnectedness thus global civil society is more transnational rather than domestic. The Civil society is proclaiming human rights, moral, human’s development etc. They are supporting those which rights and voice are limited or do not have at all, because freedom is one of the main features of the society concept. The Non-governmental organizations (NGOs) and the non-profitable organizations (NPOs) are usually linked up with volunteering and charity. They are independent from the government and they rely on their own funds. The NGOs can work in every level–regional, national or international. Usually, the NGOs are private and that means they are always working for profit (opposite: governmental – working for the society good) but all these NGOs, NPOs, Civil society are Private but non pr ofitable, so all of them are working for improving humans life, proclaiming human rights, moral valuables, integration, environmental and cultural issues. The Intra –state wars solution Before finding the right solutions of the intra-state wars, we have to be clear about the concept and how the intra-state war occurs. At first, we have to know the difference between the intra-state war and the inter-state war. The intra-state war is between citizens of one country, they can be different ethnic groups, to have dissimilar views about a certain issue etc. Usually, the conflict leads to violence between the state army and the non-state group or groups (terrorist organizations or rebels). The conflict is affecting only the country but it is possible to have international effect. Interstate war is a conflict between two or more states, which are using their national military forces against each other in an aggressive and violent way. The intra-state wars occur in a particular state between their citizens. There are several reasons why intra-state wars occur. A reason can be different points of view about elections or how the state has to be run by the government. The reason can be related to occupying a part of the state by a particular group or trying to make a certain area independent. Also, it can be about political or governance reformation. It is possible intra-state war to occur between ethic and religion groups based on cultural, religion and economic differences. The Civil wars are long lasting and usually end up with a lot of deaths and used resources which is a benefit for the country producing weapons. In 19th and 20th century, the intra-state wars have been decreased because of the centralized governments. The Great Powers (UK, Habsburg Austria, Prussia, France, and Russia) have been involved in the conflicts by supporting the running government with the purpose to prevent violence escalation and to stop the war. Every case of war has different actors, concepts, issues and respectively different. The common thing is that each government has to think about the security of the state citizens. That is important because that would prevent mass murders and radical violence between the groups which are involved in. One of the main government obligation is to provide a â€Å"safe and secure environment† (Saideman, S. and Zahar, Marie-Joelle; (2008) Intra-state Conflict, Governments and Security; Routledge), to protect each group in the state and to decrease the violence to a minimum. According to (Saideman, S. and Zahar, Marie-Joelle; (2008) Intra-state Conflict, Governments and Security; Routledge) the civil war can be resolved by the nationalist elites. The Elites can withdraw the mass attention to a less significant issue for the purpose of governmental faults or â€Å"issues that politicians want to avoid†. Also, the elites can try to divide each group based on nationalism, religion, race etc. so their support would be limited and the government would have more power to control the citizens and their actions. Other solutions can be trying to reduce the inequality or to improve the global norms about the violence usage between humans. The violence must be minimized that would make negotiations easier. Other option is a third side – a state guarantor, which is not directly linked with the war to use force to convince both sides to agreement. Democratization is a solution, as well, because it is impossible a war to occur between two or more democra tic states, thus it is impossible in one democratic state to occur a civil war. Conclusion International regimes can change the nature of states through international organization rules but limited because of the state sovereignty. International regimes can have impact on political, social, environmental, economy, cultural, technological realms. Each international organization has different level of influence to the state, different set of rules and requirements for participation. Thus when a country is joining an organization usually is doing reformations according to the particular organization set of rules and laws. They can have influence to the wars and to resolve the problem with them. In a civil war they can play the role of the third side (guarantor) and to use force to make agreement between the arguing sides. Democratization is other way to prevent wars because the democratic concept rejects the war as a method to resolve problems. Both democratic and liberal views collaborate by the idea of achieving agreement between belligerents by negotiations. Although the v ariety of wars solution wars still occurs, that means one thing – no solution is 100% effective, each case of war needs a careful consideration and precise actions. Bibliography: Anheier, H., Glasius M., and Kaldor, M.; Introducing Global Civil Society. [Online]. Available at: http://www.lse.ac.uk/internationalDevelopment/research/CSHS/civilSociety/yearBook/chapterPdfs/2001/chapter01.pdf Anheier, Helmut K., 1954- (2001). Global civil society [yearbook]. Oxford: Oxford University Press ; Chapter: 2004/5: Global Civil Society: A Sceptical View [Online]. Available at: https://vle.york.ac.uk/bbcswebdav/institution/Electronic%20Texts/Politics/Introduction%20to%20International%20Politics%20%5BYxxxx-002303%5D/92842%20%20Global%20Civil%20Society%20A%20Sceptical%20View.pdf Baylis, (2005). The Globalization of World Politics. Third edition. New York: Oxford University Press Gemmill, Barbara and Bamidele-Izu, Abimbola ; The Role of NGOs and Civil Society in Global Environmental Governance. [Online]. Available at:  http://www.env-net.org/wp-content/uploads/2013/09/gemmill.pdf Hasenclever, A., Mayer P. and Rittberger, V. Theories of international regimes Andreas. Cambridge University Press [Online]. Available at: http://graduateinstitute.ch/files/live/sites/iheid/files/sites/political_science/users/elena.gadjanova/public/Theories%20of%20international%20regimes0001.pdf Heywood, Andrew (2011). Global politics. Palgrave Macmillan; Chapter: 3 Theories of Global Politics [Online]. Available at: Kaldor, Mary (2003). Global civil society. Polity Press; Chapter: Chapter 1 [Online]. Available at: https://vle.york.ac.uk/bbcswebdav/institution/Electronic%20Texts/Politics/Introduction%20to%20International%20Politics%20%5BYxxxx-002303%5D/92807%20Global%20civil%20society%20pp.1-14.pdf https://vle.york.ac.uk/bbcswebdav/institution/Electronic%20Texts/Politics/Introduction%20to%20International%20Politics%20%5BYxxxx-002303%5D/85351%20Global%20politics%20pp.53-82.pdf Rotberg, 2002, Failed States in a World of Terror, Foreign Affairs, vol. 81, issue 4, pp. 127-140 [Online]. Available at: http://web.ebscohost.com.ezproxy.york.ac.uk/ehost/pdfviewer/pdfviewer?sid=5b5633bb-65ff-4bc0-9268-41e527b8212d%40sessionmgr4002vid=2hid=4101 Saideman, S. M. and Zahar, Marie-Joelle. (2008) Intra-state Conflict, Governments and Security. Routledge

Economic Recovery During The 1 :: essays research papers

During the 1920`s many economic problems occurred in Britain. However the main problems did not occur until 1929 when the Wall Street Crash occurred. The Wall Street Crash involved share prices falling to about 1/4 or even less than what they were bought for. This essay will examine how Britain was affected during the 1930`s and will look at the reforms introduced by the National Government. This will be done by examining four areas namely Depression, Labours Response, National Governments Response and other reasons for recovery. By examining these four areas it will hopefully become evident whether or not the reforms introduced by the National Government contributed to economic recovery. Depression was felt world wide especially in America and Britain. America was affected by the wall street crash more than other countries because many people held shares and due to prices falling were unable to pay their debts which led to financial ruin. Due to many people relying on trade from America and little money being available meant that America could not provide trade to the same extent as previous years. Britain was badly hit by depression in areas where industries such as coal, steal and shipbuilding were based. Due to demand for trade in these areas being low many of these industries had to lay off their workforce or even close down. Due to these redundancies and closures the levels of unemployment rose. Areas in Britain which were drastically affected by these closures were Clydeside, South Wales, the North East of England and Northern Ireland. During this time of high unemployment figures peaked at 3 million. This level of unemployment stayed the same for a period of t hree years. Overall it can be seen that depression occurred world wide and that full economic recovery was going to be hard to achieve. It can also be seen that it was going to take a long time to achieve full economic recovery especially in areas which relied on traditional industries. The first party to try and tackle the economic problems was the Labour party led by Ramsey McDonald. Labours approach to tackling the economic problems was to follow the traditional line of the classical economists which was to balance the budget and use laissez faire. Laissez faire meant that the government did not get involved in the economy. Their immediate response was to introduce 10% wage cuts for those working in the public sector e.

Mercantilism Essay -- Economics

Mercantilism Mercantilism is the economic theory that a nation's prosperity depends on its supply of gold and silver; that the total volume of trade is unchangeable. This theory suggests that the government should play an active role in the economy by encouraging exports and discouraging imports, especially through the use of tariffs. Spain and England used the mercantile system to benefit the mother countries. The mercantile system had special regulations, which usually extracted some sort of reaction from the colonies. If necessary, the policies would be changed to better suit the mother country. The favorable balance of trade was upheld through certain regulations. No foreign trade was allowed for the colony unless it passed through the mother country first and it moved on mother country ships. Furthermore, no foreign settlers were allowed in the colony. No colonial industry was allowed. The colony had to remain dependent on the mother country for industrial necessities, it was not allowed to become competition for foreign markets, and migrations restrictions limited availability of skilled artisans. Regulatory taxation was another mercantile regulation. Protective â€Å"tariffs† were used on foreign imports to the colony, and revenue was raised for the mother country. No colonial self-government was allowed, either. The mother country avoided challenges to its economic authority, and the colonies couldn’t enact pro colonial/anti-mother country laws. The Spanish used three mercantilist devices to protect their commercial monopoly in the New World. They prohibited foreign ships from entering Spanish colonial ports, and no foreigner could send goods to the colonies or take gold bullion out of Spain in pay... ...land, vigorous attempts to prevent smuggling in the American colonies after 1765 led to arbitrary seizures of ships and aroused hostility. The legislation had an unfavorable effect on the Channel Islands, Scotland (before the Act of Union of 1707), and especially Ireland, by excluding them from a preferential position within the system. Shaken by the American Revolution, the system, along with mercantilism, fell into decline. The acts were finally repealed in 1849. Mercantilism was widely used in many different superpowers in the 18th century. Depending on what superpower used it, the colonies under the superpowers were restricted from doing certain things, and had to follow certain mercantile regulations. The mercantile systems most likely ended up with the colonies undergoing revolutions (America and England) which resulted in the end of mercantilism. Mercantilism Essay -- Economics Mercantilism Mercantilism is the economic theory that a nation's prosperity depends on its supply of gold and silver; that the total volume of trade is unchangeable. This theory suggests that the government should play an active role in the economy by encouraging exports and discouraging imports, especially through the use of tariffs. Spain and England used the mercantile system to benefit the mother countries. The mercantile system had special regulations, which usually extracted some sort of reaction from the colonies. If necessary, the policies would be changed to better suit the mother country. The favorable balance of trade was upheld through certain regulations. No foreign trade was allowed for the colony unless it passed through the mother country first and it moved on mother country ships. Furthermore, no foreign settlers were allowed in the colony. No colonial industry was allowed. The colony had to remain dependent on the mother country for industrial necessities, it was not allowed to become competition for foreign markets, and migrations restrictions limited availability of skilled artisans. Regulatory taxation was another mercantile regulation. Protective â€Å"tariffs† were used on foreign imports to the colony, and revenue was raised for the mother country. No colonial self-government was allowed, either. The mother country avoided challenges to its economic authority, and the colonies couldn’t enact pro colonial/anti-mother country laws. The Spanish used three mercantilist devices to protect their commercial monopoly in the New World. They prohibited foreign ships from entering Spanish colonial ports, and no foreigner could send goods to the colonies or take gold bullion out of Spain in pay... ...land, vigorous attempts to prevent smuggling in the American colonies after 1765 led to arbitrary seizures of ships and aroused hostility. The legislation had an unfavorable effect on the Channel Islands, Scotland (before the Act of Union of 1707), and especially Ireland, by excluding them from a preferential position within the system. Shaken by the American Revolution, the system, along with mercantilism, fell into decline. The acts were finally repealed in 1849. Mercantilism was widely used in many different superpowers in the 18th century. Depending on what superpower used it, the colonies under the superpowers were restricted from doing certain things, and had to follow certain mercantile regulations. The mercantile systems most likely ended up with the colonies undergoing revolutions (America and England) which resulted in the end of mercantilism.

About Love Essay

Overpopulation[edit source | editbeta] Further information: Family planning in India and Demographics of India India suffers from the problem of overpopulation. The population of India is very high at an estimated 1.27 billion.[1][2][3] Though India ranks second in population, it ranks 33 in population density. Indira Gandhi, Prime Minister of India, had implemented a forced sterilization programme in the early 1970s but the programme failed. Officially, men with two children or more were required to be sterilised, but many unmarried young men, political opponents and ignorant, poor men were also believed to have been affected by this pogramme. This program is still remembered and regretted in India, and is blamed for creating a public aversion to family planning, which hampered Government programmes for decades.[4] See more: Ethnic groups and racism essay Definition of ‘Social Economics’ Problems Socio Economics Problems focuses on the relationship between social behavior and economics. Social economics examines how social norms, ethics and other social philosophies that influence consumer behavior shape an economy, and uses history, politics and other social sciences to examine potential results from changes to society or the economy. 1. Overpopulation : India suffers from the problem of overpopulation. Though India ranks second in population, it ranks 33 in terms of population density below countries such as The Netherlands, South Korea and Japan. To cure this problem, Indira Gandhi, Prime Minister of India, had implemented a forced sterilization programme in the early 1970s but failed. Officially, men with two children or more had to submit to sterilization, but many unmarried young men, political opponents and ignorant, poor men were also believed to have been sterilized. This program is still remembered and criticized in India, and is blamed for creating a wrong public a version to family planning, which hampered Government programmes for decades. Overpopulation Overpopulation is becoming one of the most preeminent problems facing human civilization. This complicated, pervasive issue will come to be a problem of the utmost importance for people of all races, religions, and nationalities. Our planet now provides for approximately 5.8 billion people, with projections of around 10 billion by the year 2050. Two billion of these are extremely poor, the poorest of which live in absolute poverty and misery. One very serious effect of the population explosion is its detrimental effects on the global environment. Increasing amounts of food, energy, water, and shelter are required to fulfill the needs of human society. Much of our energy is derived from the burning of fossil fuels-releasing millions of metric tons of toxins into the atmosphere annually. The amount of land required for food production will grow increasingly larger, while the amount of available land will grow increasingly smaller. The affects of overpopulation on human society are many. Suffering from a lack of resources, people are often driven to war when they become too numerous for their available resources. Ethnic and racial differences will grow increasingly frequent and unresolvable. Increasing numbers in urban areas will lower quality of life in cities around the world. The precipitators of this complex issue are unlimited. Factors such as poverty, food distribution, and government corruption are all important aspects. No one will be unaffected by the repercussions of an overpopulated world. This highly sensitive and complex issue demands the attention of all who reside upon this planet, particularly those who have the ability to work for change.

Existentialism: Philosophy of Life and Existence Essay

â€Å"Existentialism is an attitude that recognizes the unresolvable confusion of the human world, yet resists the all-too-human temptation to resolve the confusion by grasping toward whatever appears or can be made to appear firm or familiar†¦The existential attitude begins a disoriented individual facing a confused world that he cannot accept. † (Robert Solomon) Existentialist all share a common concern with what they have coined as the â€Å"Human Condition. † They tend to ask: †¢Why am I here? †¢What does it mean to be human? †¢How should I go about living my life? Existentialism is more of individual rather than social. They, Existentialist need to justify their existence. For them, they’re having their journey in life to know their purpose based on their own philosophy, according to EDU310 Foundations of Learning. There is no predetermined definition or purpose. We are free to make our own definitions through choices that lead toward self-definition. Students are free agents, responsible for creating their own selves and purpose. Everything learned is a tool toward the realization of one’s own subjectivity. Standardized testing restricts the interpersonal relationship between teacher and student. Value-laden students are vital, as is authentic assessment. Therefore, Existentialism is a philosophy concerned with human existence, self-discovery, and the search for life’s meaning based on free will, experiences, beliefs, laws, and traditions. How does existentialism connect to Axiology and Metaphysics? (Branches of philosophy) In Education, Existentialism is very important, because as an Educator we should know each child’s life, existence and story behind their attitudes and characters, for us to become an effective educator, according to Bethel Jadem. For example, a child has a problem and suddenly changed his/her attitude; we have to know the reason behind it for us to understand him/her. We should know also their philosophy and belief in life so that we could better adjust, know and appreciate their existence as well. To show the connective thread between Axiology and existentialism and metaphysics and existentialism the terms need to first be defined. †¢Axiology is the study of value. It is the branch of philosophy that deals with the nature and types of value such as in ethics and religion. (â€Å"What and why do you value? †) †¢Metaphysics is (â€Å"What is real? †) In connection to axiology, an example of existentialism is: According to EDU 301 Foundations of Learning, studying the ethics of the Christian and Jewish religions is an example of a study in axiology. Therefore, if a child growing up in a Christian home has strong beliefs about God he/she values her beliefs and therefore concludes that here existence is solely because of God. â€Å" There is a purpose for my existence, God will show me the way. † In connection to metaphysics, an example of existentialism is: Since â€Å"this† exists, that cannot exist. â€Å"John was walking (this) on water (that). † There is only knowledge of how, beyond what is given, so inferred to make the situation valid with natural cause. As a metaphysical example, if he could walk on water, maybe he had water in his shoes. There is also questions that go beyond what we know. Such as â€Å"is there a â€Å"first† cause? † Or is time â€Å"infinite†? Since we ourselves can have no observation of such truth, only inference based on given present events, it becomes Metaphysical.

Advance Diploma of Marketing

The strategic directions of TESCO can be categorised in different sections. The starting point of the organization is the market where it serves the large number of the customers. It is observed that the UK market is the most successful market where TESCO serves most of its customers. As per the current report, the UK market represents more than two-thirds of the overall sales of the organization. The main focus of the organization is on service, range and availability. The core business of the organization is based on the effective service. However, the organization is lagging behind in implementing this in the recent time. In addition, over the past few years, the organization has significantly increased the number of products in its range. Nevertheless, this has put certain pressure on the store challenges of the company. From the strategic direction of the organization, it has also been observed that Tesco needs to protect as well as strengthen its financial position. Thus, the organization could maintain the flexibility to invest more on better shopping trip for the customers. Moreover, the organization is committed to stronger financial disciplines across the capital spending. The organization relies on the trust customers, suppliers and the communities. Furthermore, it is also observed that the business model of Tesco consists of products, customers and channels. The aim of the organization is to assure everything in the business that is built in the most efficient way to generate value for customers (McDonald 2013). Strategic analysis- According to the recent report, in the year 2013, Tesco has achieved revenues that is around  £ 35, 557 million, which indicates an increase of 19.7% against the previous years (Lowe, George and Alexy 2012). In the current year, in the UK market, the organization Tesco has extended its operations. As mentioned by Soosay, Fearne and Dent (2012), the organization has also built up 20 superstores and achieved a tremendous growth in the business. Mostly importantly, it is identified that the overall sales in UK market of Tesco is greater than the total sales in Asian market. The organization has increased the market share. Similarly, the brand value of the organization has also increased due to the current operations. However, the structural change in UK market could spark a price way in the coming years (Dowling and Moran 2012).   Further, the returns from the overseas could fail. This could create obstacles for the organization. Nevertheless, it is also identified that Tesco currently holds 13% share of the retail market of UK. The company has a multi-format capability which indicates that Tesco may continue to increase the share in food, whereas maximizing the space contribution from the hypermarket that is allowing the organization to deal with higher share in non-food (Lowe, George and Alexy 2012). Further, it is observed that the international business segment of Tesco is dramatically increasing. It is assumed to contribute a quarter of group profits over the coming years. As put forward by Singh and Sahay (2012), if the geographical spread continues to increase, it may ensure Tesco’s persistent regional growth. Brand value of the organization is gradually increasing as the profits for the operations done by Tesco in UK, Asia and Ireland increased by 79% at the time of fiscal year. Moreover, the organization has strong image and it is associated with the good quality of products and services. As m entioned by Frow et al. (2014), the trustworthy products may represent the excellent brand value. Tesco uses innovative ways of enhancing the customer shopping experience. The organization also put a large amount of efforts in branching out into the finance as well as insurance. Scoping the marketing opportunities- The organization could pay attention to the non-food retail. The implementation of this approach may provide further marketing opportunities. The new customers could come; thus, the organization may increase the customer base. In addition, the organization could also focus on health and beauty. In order to apply this opportunity, the organization may have to develop the health and beauty products. Lastly, the organization may extend the business to internal platform. For example, it could extend the business in other country where marketers have optimal opportunities for retail business. Reviewing the current performance of the organization The current performance of the organization indicate that Tesco has developed a significant multi-format strategy that in turn provides certain benefits to the organization. For example, in the recent time, it has been observed that the overall sales of Tesco has now increased 70% bigger than the increment of overall sales of Sainsbury in UK’s market. As per the competition Commission report, it is difficult for the competitors of Tesco to throw challenge to Tesco. As opined by Mukerjee (2013), the chance of stealing UK leadership by Wal-Mart is less; thus, Tesco is significantly in a strong position in the domestic market. There have been certain risks associated with the operations of each organization. More specifically, it can be added that the organization in its own industry might have to deal with some common risks elements. The appropriate risk response could be different from organization to organization based on how the management considers the risks in respect with magnitude. There have been certain steps involved with the risk management strategy that can be applied to deal with the common risks. The initial step of executing the risk management is to identify the potential risks that are inherent to the business as well as the operation of the organization. For instance, the organization could implement self-assessment process and conduct the survey to learn the facilitated risks. There are certain advantages associated with this particular mechanism. The major advantages of this technique is the capability to have workshop for multiple level of responsibility. For example, the governance level of could have a different view of magnitude of risk than frontline employee. As mentioned by Galician (2013), the decentralized risk ownership may require risk evaluation. The second step is to assess the risk on two dimension namely the likelihood of occurrence as well as the impact of occurrence. While developing the risk management strategies, it is necessary to assess the risks. By assessing the risks, the Tesco could find out further solutions. Hence, Tesco might have to deal with the external risks such as competitor strategies and changes in the market demands. At the end of this step, the risks are identified, measured as well as assessed as to the extent of severity. The resulting information from these steps can be considered as the risk profile. As mentioned by Shani and Chalasani (2013), a risk analysis technique could help to capture information from the first steps with the help of facilitated risks. The organization Tesco should determine how the exposure can be stated in different terms like the financial challenge, the challenge of damage to business reputation or the challenge of inefficiency in the techniques used. This particular step is about determining the risks in hand. This steps determines the appropriate response that can be effectively managed. In addition, for each identified risk, the particular risk can easily be articulated. It is assumed that if the severity of the risk is comparatively high, there be strong risk response. In addition, it can also be mentioned that each organization may have its own risk threshold. For instance, if the risk response is to accept the potential risks, this could become the part organization’s risk threshold. This step is about assigning the responsibility to a certain position. Each of the risk should be assigned to a particular position within the workplace of the organization. The person responsible for the positions need to assure that the risk response is properly translated on a regular basis. The responsible person needs to develop the required solutions for the risk identified. For example, if the customers have issues regarding the sales or the services, the sales manager needs to identify the issues. Based on the identification certain solutions can be developed. After implementing the risk responses and management techniques, the managers need to take the responsibility of monitoring the significant activities to assure that the identified risks remain within an acceptable threshold (Mitchell and Greatorex 2013). In such case, the organization may adopt the centralized risk management groups to monitor. This group would take the responsibility of determining the extent of risks. The executive management may require the information to be reported that could further allow them. The managers of the organization need to determine the form of reporting to positively inform the core body of the organization. The information gained from the reports can be further utilized to manage the annual updates of the risk analysis. In addition, the management of the organization needs to adhere to control the usual techniques of marketing. Identification and analysis of marketing opportunities: Nowadays, the retail industry has been experiencing the robust growth in the global market. The retail industry is in a growing phase and it facilitates to strengthen the economic development of the country (Ryan 2014). The changing lifestyle and its rapid development have facilitated the organizations to enhance the business opportunity in an effective manner. Tesco is one of the supermarket giants experiencing rapid growth in the global platform.   It is the third biggest retailer in the world having outlets in 14 different nations (Solomon 2014). Although the organization has established its business in the UK in an effective manner, Tesco needs to focus on their international business for experiencing the profitable outcome. By analysing the positive aspects of the business process management, it can be assessed that the organization has been focusing on enhancing the business in the large demographic areas (Green, Whitten and Inman 2012). Business Viability depends on several factors including competitive advantage model along with target segment analysis. Moreover, it consists of product growth directions, BCG matrix analysis. Although the organization has been facing difficulties for enhancing business areas in the market, the company operates its business in Asia, including Thailand, South Korea, Malaysia and Taiwan (Gabrielsson, Gabrielsson and Seppà ¤là ¤ 2012). The CEO of the organization has stated that they are looking forward to implementing several strategies for gaining competitive advantages in an efficient manner. External factors including social, economic, political, cultural and technological factors influence the organization to execute the business process management in an effective manner. In this context, Tesco has been experiencing enhanced business growth worldwide through utilizing its effective marketing opportunities. Tesco considers the several political factors for executing the business in the global environment. On the other hand, the organization has analyzed each political issue in a detailed manner, which facilitates them in identifying the key development area in the business (Devi Juwaheer et al. 2012). Most of the business analysts have accepted the fact that political and legislative conditions have been influencing the business of Tesco in an efficient manner. Economic factors are the most important concerns of the business, as it is responsible for influencing the demand, costs, prices and profits. High unemployment level indicates the most influential factors, as it decreases the effective demand for many goods (Gabrielsson, Gabrielsson and Seppà ¤là ¤ 2012). On the contrary, it affects the demand for producing the same product line. By analyzing different marketing factors, it can be assessed that the organization focuses on cost, benefits, risks and opportunities for the execution of business in an efficient manner. There are several beneficial aspects of the business enhancing the opportunity for profit maximization. By discussing the benefits of Tesco, several business processes can be identified such as economies of scale, diversification, minimum standards, large employers and flexible hours (Solomon 2014). The strong financial assets of Tesco indicate its capability for implementing diversification into the product category. In this context, Tesco has facilitated in increasing the competition in the global market. On the other hand, the large size of the business facilitates the organization for obtaining benefits from the economies of scales including transportation, distribution, marketing and technology (Ryan 2014). Costs of Tesco depend on several factors including consumer’s choice, size and market power, profit margins, and accessibility time (Solomon 2014). The CEO of the organization believes that the company needs to have a wide range of products for providing high choice to the consumers. On the other hand, profit margins play an important role in the business, as it facilitates the organization to obtain success in an efficient manner (Gabrielsson, Gabrielsson and Seppà ¤là ¤ 2012). Cost analysis includes the accessible time for business. Tesco operates its business 24 hours for providing enhanced facilities to the customers.  Ã‚   Although the organization has adequate brand values in the international market, it faces several risks in the business. The prime threat to the organization is that the UK structural change could spark a price war (Ryan 2014). On the other hand, most business analysts have discussed that the overseas returns could fall at any point in time. The organization faces threats from its competitors including Walmart and Asda. However, the management team at Tesco has implemented several unique strategies for diminishing the marketing challenges in an appropriate manner (Solomon 2014). In recent years, the organization has been trying to expand the business on the global platform. By discussing the opportunities of the business, it can be assessed that Tesco can enter into the health and beauty segment for the enhancement of business. Moreover, the organization needs to focus on further international growth. Tesco has conducted a customer feedback where the organization has accumulated suggestion on developing non-food retail section (Green, Whitten and Inman 2012). Hence, it can be assessed that the organization has several opportunities for the business enhancement in the global platform. The prime goal of the organization is to maximize the profitability of the business within a short timeline. Tesco is one of the giant organizations in the supermarket industry. The size and economic status of the organization have facilitated them to retain an enhanced brand value in the global market (Ryan 2014). With the involvement of the effective strategic implementation, the organization could achieve the organizational objectives in an efficient manner. On the other hand, the organization recognizes its customers for the enhancement of the business in the large demographic areas (Solomon 2014). The increasing market share of the organization has facilitated the company to achieve goals and objectives of the business in an appropriate manner. There are three prime opportunities for the organization including entering into the non-food retail, health and beauty and further international growth. Hence, it can be assessed that different opportunities of the business facilitate th e organization in obtaining the profitable outcome in an efficient manner. Evaluating each opportunity to determinate its impact on the current business: Tesco has numerous opportunities for enhancing the business in the global platform. Tesco may include new ideas for the enhancement of the business in an efficient manner. These new business opportunities involve non-food retail, health, beauty, and further international growth. With the engagement of the new business involvement, the particular organization could enhance its assets in the business (Green, Whitten and Inman 2012). The core strength of the business is to increasing market share to develop the business opportunities. By entering into the non-food industry, Tesco could be able to enhance the business profitability in an efficient manner (Solomon 2014). On the other hand, the enhanced brand value of the company would facilitate them to obtain success in the new business ventures. Hence, it can be assessed that the new business engagement would be the best possible solution for the profit maximization. The organization needs to focus on clear as well as definite plan outlined by retailer to tap the market. The organization needs to develop plans to establish a long-term relationship with the customers. In addition, the Tesco needs to focus on Asian market or the organization could extend the business in other Asian countries. In the recent time, the Asian economy is boosting the market. Thus, the organization may find effective marketing opportunities. In addition, the organization needs to focus on the products and customer services. Therefore, they could develop some new products based on the needs and demands of the market. There are certain key performance indicators that could help to develop organizational performance. The featured marketing plan for Tesco is suggesting the changes for the larger organization. It is to be indicated that the structure of the marketing plan for a larger organization may ensure several potential risks. Hence, it is required to formulate the relevant risks management strategy to mitigate the possibilities of emerging risks. Since, the marketing plan has been formulated for a larger organization, the establishment of the effective training and development session for the managers would be beneficial. In considering such process, the assistant director will be the major responsible person to provide training to the other managers in a hierarchal structure. The training process will be associated with the collaboration of different managers of diversified departments. The senior manager will assess the overall risks to the managers in such training period. Each of the segments will be discussed and the managers can even consult with other while undertaking any organizatio nal decision. The marketing plan is structured by keeping the focus on the marketing objectives that has been set previously. The structured process of the marketing plan determines the frequent way of conducting the business. The marketing activities are listed further: Reviewing the documents is necessary in considering the frequent improvisation of the process. The marketing plan will thus be well structured and well contented. On the completion of the report, it can be mentioned that effective marketing plan could provide certain marketing opportunities. It can be mentioned that if the marketing plan fails, the organization could go on enhancement of the market rather than penetrating the market. The organization needs to develop new strategy for the development of the market. 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